Applisonix’s innovative approach to ultrasound technology inspired the development of IMPRESA™ – IMmediate, PREcise, and Selective Acoustics.

The IMPRESA™ technology utilizes the hair and the skin characteristics to make the hair serve as an accurate and efficient ultrasonic waveguide. An ultrasonic head is used to focus the acoustic energy directly into the hair shaft, channeling ultrasound energy precisely to the hair root, where the energy is converted into heat. As a result, the hair root`s temperature rapidly exceeds the level that is required to cause long-term damage to the hair’s re-growth mechanisms. Since the energy is accurately applied through the hair shaft, the surrounding skin is not affected. IMPRESA™ is applicable to all hair colors and skin tones, engaging negligible pain (if any), and it can be used safely for almost all body areas. IMPRESA™ technology is used in Applisonix’ hair removal device for professional use.